Cross-category effects of induced arousal and pleasure on the Internet shopping experience
作者： Satya Menon , Barbara Kahn
DOI: 10.1016/S0022-4359(01)00064-1
关键词: Incentive 、 Psychology 、 Internet shopping 、 Advertising 、 The Internet 、 Pleasure 、 Arousal 、 Service (business)
摘要: … Our goal was to manipulate only the pleasure emotions … If a marketer is advertising its website for directed tasks, such as … entering a virtual store, e-retailers could dynamically react to the …
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