Data mining for managing marketing resources

作者: Bassel Y. Ojjeh , Usama M. Fayyad

DOI:

关键词: Computer scienceData miningInferenceMarketing campaignTraining setData stream miningDatabaseSet (abstract data type)Marketing

摘要: Data mining for managing marketing resources is disclosed. In one embodiment, a method campaign includes the following. First, provides data engine capable of being trained with training and thereof performing inference relative to on future data. Next, user database defining observed characteristics each set users. The include at least or more user's attributes, preferences. Finally, comprising base, predetermined characteristic pertaining market input engine, such that, in response input, subset users obtained that have highest correlation characteristic.

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