作者: Bassel Y. Ojjeh , Usama M. Fayyad
DOI:
关键词: Computer science 、 Data mining 、 Inference 、 Marketing campaign 、 Training set 、 Data stream mining 、 Database 、 Set (abstract data type) 、 Marketing
摘要: Data mining for managing marketing resources is disclosed. In one embodiment, a method campaign includes the following. First, provides data engine capable of being trained with training and thereof performing inference relative to on future data. Next, user database defining observed characteristics each set users. The include at least or more user's attributes, preferences. Finally, comprising base, predetermined characteristic pertaining market input engine, such that, in response input, subset users obtained that have highest correlation characteristic.