An analysis of the relationships between sport associations and sport venues in Victoria

摘要: The sport industry makes important economic and social contributions to Australia. Within the there is a range of venues that are used by not-forprofit associations for training competitions. This research addresses need understand how manage their relationships so more positive can be developed. aims were i) constructs underpin these relationships, ii) identify mutually beneficial outcomes achieved from relationships. Literature relationship marketing, education partnerships, health community service partnerships guide because three bodies literature contribute perspectives include commercial, not-for-profit Initially, qualitative study explored relevance 27 identified in literature. inform survey Victorian indoor influenced associated with main findings that, although viewed all respondents as being important, little effort was put into management Sport communicating effectively, had established trust, appropriate facility equipment, practiced leadership, shared goals / values, cooperative, committed provided quality services able achieve outcomes. These contributed better internal operations such solving problems increasing usage, well external building sense ownership pride, improving communication networks. at managing key meet needs sporting as, address wider goals. A focus on collaborative assists generate results provide impetus state local governments, consider work associations.