Market Actors' Views on Urban Family Living: Informing Urban Planning and Place Marketing in Preparation for Urban Transitions

作者: Ulrich Kriese , Robert Bügl , Roland W. Scholz

DOI: 10.1080/09654313.2012.722917

关键词: Urban densityEconomic growthSociologyUrban livingUrban planningFamily livingUrban designMarketing

摘要: Cities want to attract young families as residents instead of losing them the suburbs. This asks for profound and specific understanding housing-related needs expectations those desiring urban living. The article presents discusses these expectations, focussing on social environmental issues, seen by different market actors with regard a major transition area in Basel, Switzerland, typical middle-sized western European city. We used exploration parcours technique, which allows what is called “information acceleration” including an in-depth encounter scenarios design before responding questionnaire family living (N = 80). results indicate that housing suppliers underestimate families' demand participation, recognition children's needs, and, large extent, high standards.

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