The repertory grid approach

作者: N. Gains

DOI: 10.1007/978-1-4615-2171-6_3

关键词: MarketingProduct (category theory)Repertory gridFood choiceNew product developmentBusinessContext (language use)Tracking (education)Food preference

摘要: How do we measure food preferences? This is the general title of the book, and each chapter attempts to address this question in a different way. Some might say that measurement of …

参考文章(20)
George Alexander Kelly, The psychology of personal constructs. ,(1955)
A. W. Landfield, Personal construct systems in psychotherapy Rand McNally. ,(1971)
Robert Ferber, Handbook of Marketing Research ,(1974)
George Berkeley, Essay Towards a New Theory of Vision ,(2004)
J.R. Piggott, Statistical procedures in food research Elsevier Applied Science. ,(1986)
D. Bannister, Fay Fransella, Richard Bell, A manual for repertory grid technique ,(1977)
Donald Bannister, Fay Fransella, Inquiring Man: the Theory of Personal Constructs ,(1974)
Jean A McEwan, David MH Thomson, The repertory grid method and preference mapping in market research: A case study on chocolate confectionery Food Quality and Preference. ,vol. 1, pp. 59- 68 ,(1989) , 10.1016/S0950-3293(89)80003-5
N. GAINS, W. J. KRZANOWSKI, D. M. H. THOMSON, A COMPARISON OF VARIABLE REDUCTION TECHNIQUES IN AN ATTITUDINAL INVESTIGATION OF MEAT PRODUCTS Journal of Sensory Studies. ,vol. 3, pp. 37- 48 ,(1988) , 10.1111/J.1745-459X.1988.TB00428.X