From Hot Cakes to Cold Feet: A Contingent Perspective on the Relationship between Market Uncertainty and Status Homophily in the Formation of Alliances

摘要: In this study, we reconsider the classical positive association between level of market uncertainty and an organization's propensity to form ties with organizations similar status. Although prior research argues that greater uncertainty, higher status homophily, suggest relationship is contingent upon framing affects or negative valence towards uncertainty. up market, tend frame as upside risk, thus will subsequently favour explorative uncertainty-mitigation devices; whereas, in a down primarily downward rely on more conservative mechanisms. We therefore predict number status-heterophilous be formed than market. discuss implications our results for theory broadly strategic decision making under