O Que Gestão Estratégica Tem a Ver com Capitalismo(s)

作者: Alexandre de Almeida Faria , Takeyoshi Imasato , Ana Lucia Malheiros Guedes

DOI: 10.1590/1982-7849RAC20141177

关键词: EconomyLegitimationState (polity)International studiesPolitical economyGeopoliticsEmerging marketsSociologyHegemonyCapitalismContext (language use)

摘要: The many debates about capitalism within the context of successive crises neoliberal globalization, although overlooked by field strategic management (SM), are central importance to strategists and academics from emerging economies. In response way SM in US has been linked discourses portraying as only option, European literature embraced perspective varieties developed strategy practice approach. Through a dialogue with international studies, this article argues that Euro-American contemporary hegemony GE helps build legitimate authority large corporations keep state invisible delegitimizes organizations rest world represent other types or alternatives Occidentalist order. end, authors posit Brazil might foster geopolitical on could overcome some restraints imposed historic enable diffusion legitimation non-Occidentalist alternatives.

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