Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially
作者： Shankha Basu , Krishna Savani
DOI: 10.1016/J.OBHDP.2017.01.004
关键词: Working memory 、 Cognition 、 Memory load 、 Presentation 、 Operations management 、 Cognitive load 、 Choice architecture 、 Operations research 、 Psychology
摘要: This research examines an element of choice architecture that has received little attention—whether options are presented simultaneously or sequentially. Participants were more likely …
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