Sport sponsorship, brand association and regulation: tobacco firms using classical conditioning theory to skirt regulation
作者： Vredenburg , J. , Vredenburg , H. , Daellenbach
DOI:
关键词: Tobacco industry 、 Marketing 、 Advertising 、 Revenue stream 、 Brand awareness 、 Business 、 Brand management 、 Brand association 、 Graphic design 、 Extreme sports 、 Corporate sponsorship
摘要: … the name ‘Lululemon’ and the design of a stylised ‘A’ as the logo. Lululemon also felt that in … Their 1998 Nagano Winter Olympics promotional materials featuring only their globe logo …
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