THE IMPACT OF BESTSELLER RANK ON DEMAND: EVIDENCE FROM THE APP MARKET ∗

摘要: This article uses daily data on the ranking by sales of top 100 apps sold through Apple’s App Store to provide evidence causal impact today’s bestseller rank information tomorrow’s demand. The estimates indicate that willingness pay consumers is about $4.50 greater for a ranked app than same unranked app. results also effects status decline steeply with at ranks, but remain economically significant in first half list.