Efectos de orden de presentación entre criterios de respuestas basados en relaciones de semejanza y de equivalencia-equivalencia

摘要: This paper describes an experiment which shows how the arbitrary relationship of equivalence-equivalence can be blocked, and in turn to block, a non as it is physical similarity among stimuli, function order presentation answer criteria. It was carried out with University students. paradigm proposed this study model human analogical reasoning subjects respond (or not) according equivalence between two complex stimuli. The results work are discussed from double perspective: on one hand, those factors that distort achievement behaviours based relationships antecedent stimuli; On other extent basic competition phenomena already consolidated classic operant conditioning.