Satisfaction and Destination Loyalty: A Comparison Between Non-Repeat and Repeat Tourists
作者： Metin Kozak , Enrique Bigné , Luisa Andreu
关键词: Tourism 、 Business 、 Empirical research 、 Loyalty 、 Attractiveness 、 Consumer behaviour 、 Consumer satisfaction 、 Destinations 、 Research findings 、 Advertising 、 Marketing
摘要: ABSTRACT First-time and repeat tourists engage in different tourism experience with a destination. Based on previous studies, the main purpose of this research is to investigate how tourists' tourist destination influences satisfaction evaluation, loyalty attractiveness. An empirical study carried out among 806 visiting Calpe, Spanish destination, summer 2000. Research findings evidence that level number past visits considerably influence intentions make visits.
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