Creativity and innovation in the service sector
作者： Marianna Sigala , Olivia Kyriakidou
DOI: 10.1080/02642069.2015.1010159
关键词: Marketing 、 Business 、 Reciprocal 、 Relation (database) 、 Creativity 、 Tertiary sector of the economy
摘要: … co-creation, Service Dominant Logic, service science as well as concepts such as co-creation, … update their service innovation processes (Ranaweera & Sigala, 2015; Trequa, in press). …
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