The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective
作者： Dana Egerová , Lenka Komárková , Ludvík Eger , Michal Mičík
DOI: 10.1016/J.JRETCONSER.2021.102542
关键词: Consumer behaviour 、 Fear appeal 、 Perspective (graphical) 、 Psychology 、 Pandemic 、 Marketing 、 Preference 、 Context (language use) 、 Questionnaire 、 Cohort
摘要: The purpose of this research is to contribute to an understanding of the trends and impacts of the COVID-19 pandemic on consumer buying behaviour. The results document changes …
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