Truly Sustainability or Hypocrisy: The Effects of Corporate Sustainable Orientation on Consumers’ Quality Perception and Trust Based on Evidence from China
作者： Xiaobei Liang , Xiaojuan Hu , Hu Meng
DOI: 10.3390/SU12072735
关键词: Value (ethics) 、 Corporate sustainability 、 Sustainability 、 Marketing 、 Reputation 、 Corporation 、 Consumer behaviour 、 Business 、 Quality (business) 、 Corporate social responsibility
摘要: … of consumer behavior and based on the moral responsibility theory of corporate sustainability, we … In view of the above, we further believe that under the restriction of the sustainability …
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