Factors Influencing Supermarket Store Loyalty in Brazil and their Implications to Loyalty Programs

摘要: Store loyalty is subjective in nature, since it means an evaluative judgment. The literature highlights the existence of a relationship between perceived value and customer attitude, considering this variable as important determinant loyalty. This paper analyzes store program supermarket industry program’s value, card value. As many companies have been spending great deal money to maintain their programs, seems relevant measure effectiveness kind program. A Linear Regression Analysis methodology with 200 randomly assigned qualified customers, may provide limited support for theory. Results change if sample size increased, new locations are added study or programs analyzed different context such airlines industry. findings enhance understanding interrelationship among constructs which incorporated hypothetical model. current advancement theory retention strategy.