The effect of alcohol advertising, marketing and portrayal on drinking behaviour in young people: systematic review of prospective cohort studies.

摘要: The effect of alcohol portrayals and advertising on the drinking behaviour young people is a matter much debate. We evaluated relationship between exposure to advertising, marketing portrayal subsequent in by systematic review cohort (longitudinal) studies. studies were identified October 2006 searches electronic databases, with no date restriction, supplemented hand reference lists retrieved articles. Cohort that or at baseline assessed follow-up selected reviewed. seven followed up more than 13,000 aged 10 26 years old range different advertisement exposures including print broadcast media. Two measured hours TV music video viewing. All using variety outcome measures. drinkers non-drinkers separately. Baseline significantly likely have become drinker greater advertisements. There was little difference frequency drinkers. In included non-drinkers, increased led significant risk follow-up. strength varied but sizes generally modest. controlled for age gender, however potential confounding factors adjusted analyses from study study. Important such as peer parental attitudes not adequately accounted some data prospective suggest there an association promotional activity consumption people. Inferences about modest found are limited influence residual unmeasured confounding.