Beyond recycling: An integrated approach for understanding municipal waste management

摘要: Abstract Recent decades have witnessed a major increase in structured recycling services offered to households across the developed world, large part providing kerbside pick-up of materials for addition waste destined landfill sites. Yet despite these service improvements, local authorities still face challenges reducing overall volume collected and appropriate treatment an expanding range materials, including food garden wastes. Moving ‘up’ hierarchy towards reduction, re-use repair raises questions about ways which municipal can effectively engage individuals conceptualise deal with household that move beyond simple disposal things, re-consideration ‘waste’ through new practices (re)creating value via both habitual externally-driven behaviours. Utilising analysis quantitative survey data from research undertaken Royal Borough Kingston, London, this paper argues are underlain by individualistic social characteristics, use segmentation analysis, presents example ideas concerning discrete ‘social marketing’ pro-environmental behavioural change be challenged unveiling complexity waste-related practices.