Persuasion in practice

作者: Kathleen Kelley Reardon

DOI:

关键词: Social psychologyRegulatory focus theoryPersuasionMythologyInterpersonal communicationMass mediaPoliticsIllusionPsychology

摘要: What Persuasion is, it is Not, and How Maintained Debunking Some Myths People Interpret Reality Constructs, Schemata, Rules Illusions Attitudes Values Theoretical Orientations of Research Contemporary Theories Models Variables Interpersonal Communication in Organizations the Mass Media Political Conclusion

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