Service security breaches: the impact of comparative optimism
作者： Lu Zhang , Wei Wei , Nan Hua
DOI: 10.1080/02642069.2020.1861251
关键词: Marketing 、 Service (business) 、 Optimism 、 Error Management 、 Joint (building) 、 Locality 、 Business
摘要: … At the end of 2018, Marriott International announced that over 500 million guests’ personal information was compromised by a massive four-year ongoing data breach (Yurieff, 2018). …
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