Should I Pay More? The Relationship Between Normative Beliefs and Willingness-to-Pay for Organic and Local Products
作者： Melissa M. Bishop , Nelson A. Barber
DOI: 10.1080/10696679.2015.980182
关键词: Willingness to pay 、 Organic product 、 Social psychology 、 Environmental movement 、 Harm 、 Normative 、 Psychology
摘要: Messages promoting the environmental movement try to establish normative beliefs (NBs), stressing that consumers should purchase and be willing pay more for products do not harm environment. Through two studies measuring willingness-to-pay (WTP) intentions WTP behavior, NBs relate positively organic products. However, actual directly, nor they indirectly through mediating role of intentions. These same results are found locally produced offerings, suggesting those who rely on bioect behavior may only successful in increasing
researchgate.net 
sci-hub.se 参考文章(63)
John Cloud, My search for the perfect apple. Time. ,vol. 169, pp. 42- ,(2007)
Garland Keesling, Shohreh A. Kaynama, An Exploratory Investigation of the Ecologically Conscious Consumer’s Efforts to Control Water Contamination: Lawn Care and the Use of Nitrogen Fertilizers and Pesticides Journal of Marketing Theory and Practice. ,vol. 11, pp. 52- 61 ,(2003) , 10.1080/10696679.2003.11501932
Eugenia Wu, I'm Afraid, But Am I Persuaded? How to Make Fear Appeals More Effective ACR North American Advances. ,(2010)
E. James Randall, Morgan P. Miles, Cindy H. Randall, The Inception and Growth of the Journal of Marketing Theory and Practice The Journal of Marketing Theory and Practice. ,vol. 7, pp. 1- 7 ,(1999) , 10.1080/10696679.1999.11501846
Wing Sing Chow, Yang Chen, Intended Belief and Actual Behavior in Green Computing in Hong Kong Journal of Computer Information Systems. ,vol. 50, pp. 136- 141 ,(2015)
Kirkpatrick Sale, The green revolution ,(1993)
Pam Scholder Ellen, Joshua Lyle Wiener, Cathy Cobb-Walgren, The Role of Perceived Consumer Effectiveness in Motivating Environmentally Conscious Behaviors Journal of Public Policy & Marketing. ,vol. 10, pp. 102- 117 ,(1991) , 10.1177/074391569101000206
Karine Nyborg, The Impact of Public Policy on Social and Moral Norms: Some Examples Journal of Consumer Policy. ,vol. 26, pp. 259- 277 ,(2003) , 10.1023/A:1025622223207
Jack Williams Brehm, Sharon S. Brehm, Psychological Reactance: A Theory of Freedom and Control ,(1981)
Nea Lindqvist, Green segmentation : A study regarding segmentation and green behavior among Arcada students Arcada - Nylands svenska yrkeshögskola. ,(2010)