Connecting experience and economy--aspects of disguised positioning.

摘要: The focus of this article is the use experience made within literature “new” economical discipline economy. By combining a methodological individualism with causal and dehumanising picture process experience, conceives economic interactions as acts autonomy. These acts, it claimed, are part instrumental reason restructuring itself by using experiences tools in convincing consumers that they free to pursue their respective paths lives. Described through positioning theory, however, turns out be result an effort equipping new norm forced disguised deliberate self-positioning.