Consumer Demographics and Behaviour: Markets are People

作者： Farhat Yusuf , Jo M Martins , David A Swanson

DOI:

关键词: Demographic change 、 Income distribution 、 Economics 、 Population growth 、 Market segmentation 、 Cohort 、 Economic growth 、 Consumer behaviour 、 Consumption (economics) 、 Demographics 、 Demographic economics

摘要: Section I - Basic Issues: Market Size and Composition: 1: The Making of Markets.- 2: Perspectives on Consumer Behaviour.- 3: Towards Demographic Perspectives.- II Change, Markets Consumption: 4: Population Growth in Global 5: 6: Life Cycle: Consumption, Income Savings.- III Income, Age, Cohort Gender.- 7: Allocation Patterns.- 8: Segmentation Distribution.- 9: Preferences Segmentation.- 10: Gendered One-Person Households.- 11: Age Product Substitution Preferences.- 12: Behaviour Implications for the Future.