Rationality and Utility: Economics and Evolutionary Psychology

摘要: Economics has always prided itself on having a unifying theoretical framework based rational choice theory. However, data from controlled experiments, which often provide theory the best chance to work, refute many of rationality assumptions that economists make. The evidence against choice, as traditionally defined, forced rethink their traditional models. despite investment brilliant minds in pursuit better behavioral models economics so far made little progress providing an alternative paradigm would be both parsimonious and accurate. In this chapter, we review ways have responded. addition, put forward idea evolutionary psychology can give back its overriding paradigm. Evolutionary place structure utility function content rationality. By doing so, it explain anomalies psychologists documented. If are willing use paradigm, then they regain consistency discipline descriptors predictors behavior.