Farmers are the most trusted part of the Australian food chain: results from a national survey of consumers.

摘要: Objective: Trust is a crucial component of food safety and governance. This research surveyed random selection the population to examine its level trust in variety ‘actors’ organisations chain. Methods: A computer-assisted telephone interviewing (CATI) survey addressing system was administrated during October December 2009 sample 1,109 participants across all states (response rate 41.2%). Results: Farmers enjoyed high levels trust, whereas politicians were considered less trustworthy. Supermarkets afforded more than media news outlets. Logistic regression analysis determined that two socio-demographic variables – age education significantly associated with actors, young people finding least trustworthy. Conclusions: Our respondents invested most farmers, possibly indicating an awareness appreciation primary production among Australian public. The people's low challenges use social marketing campaigns aimed improve health nutrition younger groups. Implications: Health education, including needs consider channels communication suited grouping.