A case study of customer motivation in boutique hotels in Xiamen, China using push-pull theory

摘要: This study was conducted to understand push and pull factors that motivate guests choose stay at a boutique hotel in Xiamen, China. The concept of hotels their rapid expansion worldwide has been noticed by the industry academics for several decades. research objective this establish framework motivation consumers local Xiamen. represents first attempt use theory, which widely discussed tourism literature, ascertain visit hotels. Descriptive statistical analysis used present guest profile. Exploratory factor reveal underlying themes reported respondents. principal component revealed three two motivation. More specifically, “Uniqueness-seeking”, “Interpersonal experience”, “Social networking” were derived from motivation, whereas “Decoration & theme”, “Site value” also identified difference across socio-demographic features on factors. Significant differences found age, marital status, income. findings may provide useful information regarding customer could benefit managers designing marketing strategies such as targeting, packaging, advertisement.