Efficient Agricultural Marketing
作者： Zaibun Y Jasdanwalla
DOI:
关键词: Marketing research 、 Business marketing 、 Business 、 Marketing 、 Marketing strategy 、 Macro 、 Return on marketing investment 、 Marketing management 、 Agriculture 、 Agricultural marketing
摘要: Zaibun Y Jasdanwalla This paper attempts an assessment of the efficiency marketing structure for agricultural products in India. In doing so, it formulates certain criteria judging at midro and macro levels.
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