Playing on your Strengths, or your Opponent's? Party issue attention in the 2009 Belgian election campaign.

作者: Anke Tresch , Stefaan Walgrave , Jonas Lefevere

DOI:

关键词: Public relationsReputationPoliticsAdversaryPolitical scienceCompetence (human resources)Political economy

摘要: Issue ownership theory expects political parties to focus their campaigns on “owned” issues, for which they hold a reputation of competence, and avoid issues that play the advantage opponents. However, recent studies from bipartisan US context show parties, more often than not, campaign same issues. Evidence multiparty European countries is rare, but points in direction. In this paper, we intend make two contributions literature. First, acknowledge communicate issue priorities through various channels argue shift communication allow short-term tactical adjustments during campaign. Second, explicitly recognize competition always takes place between pairs parties. Based electoral manifestos press releases all competing 2009 regional elections Flanders, follows different patterns across channels.

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