Conceptualization of CSR Among Muslim Consumers in Dubai: Evolving from Philanthropy to Ethical and Economic Orientations

摘要: Many existing studies postulate that in developing economies philanthropy tends to dominate the CSR orientation delivered by organizations and expected local populations. To assess this emerging economy of Dubai United Arab Emirates, we conducted a preliminary investigation how locals are responding growing number initiatives being implemented Emirate. Moreover, given scholars have argued Islamic principles should guide Muslim countries, also consider if our Emirati respondents connect with philanthropy. Results from survey 267 consumers indicate is not typically equated In addition, displayed an appreciation economic benefits can generate. The implication no longer need base their on platform as many argued. Our findings significant for wider Gulf region they suggest wealthy nations, may be predominantly interpreted corporate which needed poorer provision infrastructure, schools, hospitals, housing, some contexts because religious values.