Online Advertising on Consumer Purchasing Behavior: Effective Elements and its Impact
作者： Nur Nadira Izlyn Kamaruddin , Azlinah Mohamed , Syaripah Ruzaini Syed Aris , None
关键词: Advertising 、 Order (business) 、 Online advertising 、 Purchasing 、 Value (ethics) 、 Digital media 、 Consumer behaviour 、 Computer science 、 Context (language use)
摘要: … In order to fill this gap, relationship between Online Advertising and Consumer Behavior … and elements of online advertising and consumer purchase behavior have also been analyzed …
acm.org
sci-hub.st 参考文章(24)
Siew Peng Chin, Gek Xian Sim, Hui Loo Chee, Mei Lee Chan, Consumers' attitude towards online advertising : the study on information responses ,(2014)
Okky Chandra Santoso, PERSONALIZED MARKETING SEBAGAI UPAYA MENCIPTAKAN KEUNGGULAN BERSAING PERUSAHAAN Kajian Ilmiah Mahasiswa Manajemen. ,vol. 2, ,(2013)
Ashraf Bany Mohammed, Mohammed Alkubise, How do Online Advertisements Affects Consumer Purchasing Intention: Empirical Evidence from a Developing Country European Journal of Business and Management. ,vol. 4, pp. 208- 218 ,(2012)
Tian Xia, Yanmei Chai, Hong Lu, Tong Wang, Vector Space Model Based Internet Contextual Advertising international conference on management of e-commerce and e-government. pp. 301- 304 ,(2012) , 10.1109/ICMECG.2012.91
Rodney Graeme Duffett, None, The influence of Facebook advertising on cognitive attitudes amid Generation Y Electronic Commerce Research. ,vol. 15, pp. 243- 267 ,(2015) , 10.1007/S10660-015-9177-4
Fue Zeng, Li Huang, Hua Zhang, Wenyu Dou, Hairu Yang, Will users embrace advertising in online communities? A sociological perspective industrial engineering and engineering management. pp. 890- 894 ,(2009) , 10.1109/IEEM.2009.5372885
Jason C. F. Chan, Zhenhui Jiang, Bernard C. Y. Tan, Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image IEEE Transactions on Engineering Management. ,vol. 57, pp. 365- 379 ,(2010) , 10.1109/TEM.2009.2034255
Supond Boon-Long, Winai Wongsurawat, Social media marketing evaluation using social network comments as an indicator for identifying consumer purchasing decision effectiveness Journal of Direct, Data and Digital Marketing Practice. ,vol. 17, pp. 130- 149 ,(2015) , 10.1057/DDDMP.2015.51
Mircea Fuciu, Gheorghe Orzan, Luigi Dumitrescu, UNDERSTANDING THE ONLINE CONSUMER BEHAVIOUR AND THE USAGE OF THE INTERNET AS A BUSINESS ENVIRONMENT - A MARKETING RESEARCH Revista Economica. ,vol. 67, pp. 63- 79 ,(2015)
Stephanie Q. Liu, Anna S. Mattila, Airbnb: Online targeted advertising, sense of power, and consumer decisions International Journal of Hospitality Management. ,vol. 60, pp. 33- 41 ,(2017) , 10.1016/J.IJHM.2016.09.012