Commitment and energy conservation

摘要: In our view, verbal self-report measures, such as a checkmark on an attitude scale, may be viewed simply as a summary of the individual's behav-ioral tendencies regarding the issue. For example, if an individual fills out a measure of attitudes toward a tuition increase and marks the position la-beled" opposed," we would expect that the individual would choose subsequent action that also implies opposition to a tuition increase rather than an action that implied favorability to a tuition increase. Of course, the research literature abounds with …