作者： Georges Giraud , Ensa Montpellier , Lucie Sirieix
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摘要: RESUME La relation entre declaration, preference et comportement d’achat est un sujet crucial pour les etudes de marche. Grâce au panel scannerise distributeur, on peut desormais commencer a savoir qui achete quoi, ou, quand en quelle quantite. Partant la recherche qualite variete declaree par le consommateur son alimentation, nous presentons une etude s’appuie sur donnees panel, l’evaluation sensorielle l’entretien face meme ensemble consommateurs . cette triangulation, il devient possible comparer preferences declarees, sensorielles comportements effectifs. L’objectif distinguer role typicite celui typicalite dans processus rachat d’une marque distributeur saucisson sec marche francais. SUMMARY To measure verbal and effective responses towards food behaviour by means of scanned data consumers' panel. private label case based dry pork sausage. In this study, single source data, consumers’ is used to record purchases in mass marketing, the The 577 panellists have been observed over one year period. Then, hedonic ratings obtained tests, behaviors, answers were compared. This comparison reveals gap between declared behaviour, forces weakness vis-a-vis national leader PDO products.