Measuring Perceived Service Quality and Its Impact on Golf Courses Performance According to Types of Facilities and User Profile

摘要: The study was aimed at: (1) Analysing the psychometric features of QGolf scale, (2) examining relation between user’s perceived quality, club service dimensions, and golf performance and, (3) exploring whether a better could vary depending on player’s profile and/or type course. To do so, 968 users from 13 clubs in north-western Spain courses were interviewed. Psychometric theoretical findings are introduced regarding their further use field marketing. causal analysis covariance structure leads us to state that human organisational dimension is key assess quality. When comparing models, explanatory power Handicap ≥ 20 model higher than one concerning < 20. Thus, strategy increase user satisfaction should be quite different beginners or advanced players. Therefore, managers consider users’ profiles diversity, specific needs, variety target-groups involved, account course’s interests. This seems best pathway achieve sustainability survival area.