An Examination of Consumer Responses Toward Attribute- and Goal-Framed Messages
作者： Sanjay Putrevu
DOI: 10.2753/JOA0091-3367390301
关键词: Psychology 、 Frame (networking) 、 Need for cognition 、 Advertising
摘要: … negative framing for a single option. The focus of this paper is on attribute and goal framing, both … Hence, while the message frame might act as a prime and induce a particular type of re…
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