CHANGING CLIMATE, CHANGING MINDS: APPLYING THE LITERATURE ON MEDIA EFFECTS, PUBLIC OPINION, AND THE ISSUE-ATTENTION CYCLE TO INCREASE PUBLIC UNDERSTANDING OF CLIMATE CHANGE

摘要: While media coverage and public discourse on climate change have increased significantly in the U.S. recent years, it is not clear that this communication has gone beyond political elites to inspire action among mass public. This paper applies knowledge from 30 years of literature effects opinion issue change, examining role key communications concepts such framing, priming, agenda-setting, issueattention cycle. As environment achieves prominence for third time since 1970s, examines characteristics information would increase accessibility salience general