Purchasing intention and behavior in the sharing economy: Mediating effects of APP assessments

作者: Fang-Yi Lo , Tiffany Hui-Kuang Yu , Hsin-Hao Chen

DOI: 10.1016/J.JBUSRES.2020.08.017

关键词: BusinessResearch modelContext (language use)PurchasingSharing economyService (business)MarketingIntention to useOrder (business)

摘要: … three perceived benefits and APP assessments as a mediator … Given the rising trend in consumer behavior regarding the … This study highlights the importance of APPs, because their …

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