Feel Safe to Take More Risks? Insecure Attachment Increases Consumer Risk-Taking Behavior
作者： Yuanyuan Jamie Li , Su Lu , Junmei Lan , Feng Jiang , None
关键词: Context (language use) 、 Moderation 、 Psychology 、 Perception 、 Consumer behaviour 、 Early childhood 、 Attachment theory 、 Life history theory 、 Social psychology 、 Perspective (graphical)
摘要: … consumer risk-taking within the life history framework. Second, we use measures of risk taking … – that are ecologically valid in the consumer behavior field. Third, we demonstrate the …
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