Motivations of undertaking CSR initiatives by independent hotels: a holistic approach.

作者: Vahideh Abaeian , Kok Wei Khong , Ken Kyid Yeoh , Scott McCabe

DOI: 10.1108/IJCHM-03-2018-0193

关键词: Context (language use)Public relationsSocial mediaCorporate social responsibilityIncentiveBusinessTourismGovernmentLegitimacyHospitality industry

摘要: … By extending the scope of CSR studies beyond firm performance issues, we attempt to show the … We also aim contribute to knowledge on the specific contexts of independent hotels in …

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