Trip chaining behavior in multi-destination shopping trips: A field experiment and laboratory replication

摘要: Abstract Models of consumer store patronage generally employ the economic theory-based assumption that, all else being equal, consumers seek to minimize travel distance. Moreover, consistent with reference-dependent theory, findings from recent experimental research conducted in a controlled lab setting suggest that holding distance constant, configuration stops along multi-stop routes may also impact store-patronage decisions. However, given use simplified map configurations routes, stimulus-based nature laboratory exercise, external validity these are open question. Thus, purpose three experiments present paper is replicate and test predictions supported previous research. In experiment one, preferences examined memory-based field results replicating those earlier two, again replicated, but this time using realistic maps. Finally, provides boundary conditions for theory-consistent one two.