High-cost banner blindness: Ads increase perceived workload, hinder visual search, and are forgotten
作者： Moira Burke , Anthony Hornof , Erik Nilsen , Nicholas Gorman
关键词: Visual search 、 Computer science 、 Workload 、 Animation 、 Banner blindness 、 Eye tracking 、 Web design 、 Human–computer interaction 、 Banner 、 Web banner
摘要: … TLX measures participants’ conscious impressions of task workload, though not necessarily the underlying mechanisms that control visual attention. Participants reported that searching …
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