Beef Quality, Marketing and the Consumer
作者： B. L. Dumont
DOI: 10.1007/978-94-009-8322-9_2
关键词: Meat packing industry 、 Marketing 、 Quality (business) 、 Tenderness 、 Value (economics) 、 Business
摘要: This paper deals with the marketing consequences which arise from heterogeneous nature of beef. ‘Nature’ and ‘value’ quality are distinguished as contributory attributes to overall acceptability. The major traits, colour tenderness their interaction consumer attitudes discussed. future beef is discussed reference improvement quality.
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