作者: B. Bullinger , C. Treisch
DOI: 10.1177/239700221502900206
关键词: Marketing 、 Service (economics) 、 Herding 、 Context (language use) 、 Business 、 Corporation 、 Human resources 、 Autonomy 、 Employer branding 、 Public relations 、 Conjoint analysis
摘要: Professionals, like business consultants, have been described as crucial for modern knowledge-intensive organizations, but they are not always thought to be easy manage or attract. This might due a need autonomy and commitment that is aimed more at the profession than their employer. For recruitment it thus important organizations professional service firms (PSFs) know what expectations applicants who future professionals regarding human resource (HR) principles programmes. We refer institutional logics perspective gain insights whether, in context of PSFs, applicants' associated with logic profession, corporation family. article describes discrete choice experiment conducted analyse influence HR attributes job advertisements used by PSFs attract management students. use hierarchical Bayesian analysis carry out conjoint analysis, enabled us m...