Herding Cats – Future Professionals' Expectations of Attractive Employers

作者: B. Bullinger , C. Treisch

DOI: 10.1177/239700221502900206

关键词: MarketingService (economics)HerdingContext (language use)BusinessCorporationHuman resourcesAutonomyEmployer brandingPublic relationsConjoint analysis

摘要: Professionals, like business consultants, have been described as crucial for modern knowledge-intensive organizations, but they are not always thought to be easy manage or attract. This might due a need autonomy and commitment that is aimed more at the profession than their employer. For recruitment it thus important organizations professional service firms (PSFs) know what expectations applicants who future professionals regarding human resource (HR) principles programmes. We refer institutional logics perspective gain insights whether, in context of PSFs, applicants' associated with logic profession, corporation family. article describes discrete choice experiment conducted analyse influence HR attributes job advertisements used by PSFs attract management students. use hierarchical Bayesian analysis carry out conjoint analysis, enabled us m...

参考文章(1)
Greg M. Allenby, Peter E. Rossi, Bayesian Statistics and Marketing Social Science Research Network. ,(2002) , 10.2139/SSRN.320740