European Retailing's Vanishing Borders

作者: Brenda Sternquist , M. P. Kacker

DOI:

关键词: EconomyInternationalizationBusinessPolitics

摘要: Internationalization of Retailing--An Overview Europe 1992: Economic and Political Trends Retailing in Europe: Great Britain, Netherlands, Belgium Germany France Spain, Italy, Greece, Portugal Eastern Motivations to Internationalize Strategic Alliances European Prognosis for the Future Appendix Case Studies

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