Characteristics of successful new product development: findings from a survey of UK automotive component suppliers

摘要: Vehicle Manufacturers (VMs) now require suppliers to provide fully-designed and developed sub-systems, rather than manufacture VMs' specifications, this is driving focus on product design development as a basis for competition [1]. Urban Hauser [2] Kleinschmidt Cooper [3] observe that new failure rates have shown little improvement since studies were first done. The literature presented here suggests models proposed date are too general be useful practitioners of New Product Development (NPD). This paper presents the findings research project undertaken identify characteristics successful process UK automotive component suppliers. aim within sector better able implement.