Importance of health and environment as quality traits in the buying decision of organic products

作者: Koen Mondelaers , Wim Verbeke , Guido Van Huylenbroeck

DOI: 10.1108/00070700910992952

关键词: Quality (business)Organic productConsumer behaviourPreferenceFood safetyMarketingFood qualityEconomicsOrganic farmingIntensive farming

摘要: … main objective of this paper is thus to analyse whether health and environment related credence attributes are intuitively associated more with organic than with conventional products. …

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