The Global Village: Transformations in World Life and Media in the 21st Century

摘要: Marshall McLuhan's posthumous The Global Village, co-authored by Bruce Powers, explores the new "laws" of media, fostering a dramatic collision viewpoints. first based on Visual Space - linear, quantitative mode perception characteristic Western world is preserved medium print. While second, Acoustic holistic, qualitative reasoning East being fostered television, technologies data base, communication satallites, and globalmedia network. McLuhan Powers offer `Tetrad' as four part structure analysis for relieving outcome this collision. By focusing questions What does enhance? it render obsolete? retrieve that was long ago pushed aside? And what produce or become when extended beyond limits its potential? one can postulate cultural life an arifact in advance showing how total saturated use would reversal original intent. For example, money converted into credit cards: telephone to omnipresence teleconferencing; high-rise apartment building: enhancing privacy, rendering community obsolete, retrieving catacombs, reversing slum. insights, his aphorisms, legacy "the man behind message", make Village excellent reading anyone interested shaping power technology.