YouTube and Adolescents: Uploaders’ assessement of their expected public and received online feedback

摘要: One of the most popular and well-known Internet sites is YouTube. It reaches over 20% entire population every day. Statistics show that YouTube uploaders have a mean age 27 years, indicating especially with young audience. Still, question remains for whom these people upload video clips. This further complicated because Youtube cannot know in advance who audience of their clip will be. paper investigates uploaders’ expectations on watch relates it to concepts feedback imaginary In first part our we review qualitative preliminary investigation networked public perceptions preferred 20 uploaders. Furthermore concept audience introduced.This was coined by Elkind context adolescents’ egocentrism, refering “adolescents’ tendency believe other are always watching evaluating them”. Part 2 elaborates quantative study. Hypotheses expectancy certain types (H1), predictive value expectancies type (H2) an importance attributed (H3), investigated. Our ends discussion results, pinpointing limitations points departure research.