System and method for targeting video advertisements
作者： D. Kinnear
DOI:
关键词: Computer file 、 Video processing 、 Data file 、 Multimedia 、 Advertising 、 Video production 、 Computer science 、 Non-linear editing system 、 Software 、 Video capture 、 Smacker video
摘要: An improved system and method for advertising to video program viewers that sends a signal from provider contains file, advertisement data file viewer's addressable recording device (DVR). When the is received by DVR, files are separated stored locally in separate databases. The may be delivered directly viewer' television or monitor immediate viewing. information target demographic profile commercial break program. library database information, database, respectively. Loaded into memory of DVR an play list generator software generates advertisements on recorder played back during
lens.org 参考文章(10)
Robert Daniel Buch, Ryan Brice Cunningham, Targeted network video download interface ,(2000)
William White, Thiru Srinivasan, Method and apparatus for broadcasting information over a network ,(1999)
Terry F. Trader, Matthew J. Bixler, Electronic classified advertising interface method and instructions with ad replay options ,(1995)
John S. Hendricks, Alfred E. Bonner, Richard E. Wunderlich, Method and apparatus for interactive program suggestion ,(1999)
Malcolm Slaney, J. Thomas Ngo, System and method for displaying advertisements ,(2003)
Jim Bumgardner, Haig Krakirian, Storage Management for a Video Recorder ,(2003)
Daniel J. Zigmond, Phillip Y. Goldman, Techniques for intelligent video ad insertion ,(1999)
Harry Gruber, Brian Kenner, Video storage and retrieval system ,(2000)
Michio Mita, Kazuhisa Tsuchiya, Apparatus for recording a video signal having programs and control data ,(1992)