The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information
作者： Sindhuri Ponnapureddy , Julianna Priskin , Timo Ohnmacht , Friederike Vinzenz , Werner Wirth
DOI: 10.1080/09669582.2016.1270953
关键词: Sustainable tourism 、 Marketing 、 Perception 、 Advertising 、 Brochure 、 Psychology 、 Trustworthiness 、 German
摘要: … The following research questions were investigated: (1) How do tourists’ trust perceptions (… trust perceptions, perceived usefulness of the information in the brochure and tourist socio-…
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