Network Relationships for Firm’s Value-Added Strategies:A Case Study of Sarawak Convention Bureau (SCB)
作者： A. Latip Hamrila , Kosmas X. Smyrnios
DOI:
关键词: Destination marketing 、 Social capital 、 Public relations 、 Political science 、 Social benefits 、 Convention 、 Knowledge transfer 、 Value (ethics)
摘要: The fragmented nature of the convention industry requires a substantial degree networking and collaboration among multifaceted network relationships in destination marketing. Forming specific societal structures processes within delegates convention-related businesses, evolution progression are associated with social benefits through an exchange ideas, fostering business contacts facilitating knowledge transfer. These cooperation lead to quest for value-added strategies. Based upon case study Sarawak Convention Bureau, this paper proposes more integrative theoretical framework attempt describe explain industry, strategies from viewpoint capital. involves face-to-face interviews, data coding, causal modelling, within-case analysis, throughout interactive qualitative inquiry.
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